5.02.2007

On The Line- Habit

- your name, name of store, year opened

Lindsey Boland, Habit, 2005

-tell us a bit about your shop and inspiration to open

Habit exclusively carries independent designers, with a strong local focus. It is a forum for emerging fashion companies to connect with customers hungry for something different.
I was inspired to open Habit after moving to Chicago from the East Coast. I had been growing my own independent clothing label, Superficial Inc., by selling at stores and markets aimed at young designers. I found these shops to be incredibly supportive for start-up labels. Chicago didn't have anything like the places where I had been selling, so I decided to give it a shot.

-what item is currently on your covet list?

An adorable sterling silver necklace with a little doe on it by Figs & Ginger and a fun summer-weight wool dress by Feral Childe.

-what item could you not resist buying for yourself?

Every season I try to pick up at least one item from Kartin Schnabl and from Abigail Glaum-Lathbury. They are both Chicago designers who create interesting, well tailored designs. Also, I am addicted to the buttery soft leather bags by Tulina.

-who is your personal "it" designer right now?

Kelly Lane's dresses this season are a huge hit!

-what is your recommendation for designers who want to be carried in your store?

I look for well crafted women's clothing and accessories that have design elements that set it apart from what you see in other stores.

-what is the biggest trend that is currently impacting your buying decisions?

The beauty of a store like Habit is that it is not trend driven. Dealing with so many independent designers, it is almost pre-trend. That said, customers love all the dresses we have for the summer.

Lindsay Boland, owner/buyer, Habit
1951 W. DivisionChicago, IL 60622
773.342.0093

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