Seaton

With the number of lines cropping up from LA these last few years, it seems Californians are determined to share their sand and surf lifestyle with us concrete dwellers. Seaton is new to me but has done a pretty good job packaging their sunny dispostions into a brand. Husband and wife team Jill & Mark created the collection out of their love for laid back style mixed with modern cool. It's a full on collection with everything from tees to dresses, and I must say..I'm sold on the vibe. Check out the line here and don't forget your hat!