I discovered these gals at a trade show last season and they had me from hello. Actually they had me from "we make supima cotton tees with a modal blend". I don't highlight many tee shirt designers; can we say oversaturated market? The designers behind Jae put a lot of work into creating tee shirts that are foundations of your wardrobe. Meshing fit, fabric, updated styles, and pairing them with an amazing array of colors puts them ahead of the tee game. I'd say they're ready to tee off...no?...ok sorry. Find Jae at Kiwi in Brooklyn, Key in New York, and more locations here.

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