7.06.2006

Freddy & Ma


Here's the pitch; a superhero and her sidekick find themselves in a rut. The advent of the "it" bag and knockoffs are draining Gotham City of all it's style. "What to do" says Freddy to Ma? I know! We'll create a collection of bags that can be personalized by choosing your own shape and fabric. That ought to put a stop to it! By Fall 2007 all was right with the fashion industry ...
please forward all calls to my agent. Anyway, there is some truth to the my little skit and I was pretty excited to hear about Freddy & Ma. Siblings Anthony and Amy created their accessory collection out of frustration with the mass marketed, heavily imitated, and mundane labels. They work with independent textile designers to create a diverse collection of prints that can be paired with classic shapes (my fav is the bowler with pattern by Amy Holdsworth). Take a look at the full collection here.


2 comments:

paperlily said...

My favorite are the patterned clutches with the clasp close. So fun and gorgeous.

Anonymous said...

NICE BAGS!, love the scene and everythning except that the guy in the shower pic looks a little like FREDDY.

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